Living in the majority of civilization where Google Fiber isn’t
available, we unfortunate souls have to pretend it doesn’t exist. It’s
extremely disheartening sitting down to eat dinner after a long day of
work, only to load up Netflix and have a 22-minute episode of Archer
take five minutes to load, rebuffer for a minute when you switch the
audio stream to stereo, and finally play 10 minutes of low quality video
before it normalizes.
Most of us are paying an unacceptable amount of money per month for the
wonderful privilege of frustrating internet speeds, while the
inhabitants of a select few cities get to live in a world that looks
like this:
Certain areas, such as New York City, are notorious for the draconian
practices of their service providers, where the residents pay an equal
amount — or more — than Google Fiber’s $70 per month for far, far inferior speeds and stability.
Aside from speed, though, Google recently explained other advantages of
Fiber that can’t be displayed in striking images. While a snapshot of a
service’s speed-per-price is a quick way to summarize how frustrated or
happy you are on a daily basis, speed isn’t the only thing that goes
into providing an acceptable internet service — stability and quality
play huge roles as well. As Google explains, Fiber sits atop not only
the speed ladder, but the stability and quality ladder, because it
doesn’t charge for peering. Peering is the process by which services can
hook their networks directly up to Google’s, which reduces congestion;
since services don’t have to pay for it, they’re obviously more likely
to hop aboard.
Another way Fiber ups the quality of its service is through colocation.
Google works with, for instance, Netflix, and allows the streaming
company to keep some of its equipment directly in the Fiber facilities.
This means that, when you load up that episode of Archer, the
content begins its journey where your internet comes from rather than
making a trip to your internet’s facility before moving on to your
house. So, since Netflix’s servers are closer to Google Fiber
customers, Netflix’s content should not only travel to them faster, but
at a better quality. Google didn’t exactly invent colocation, but
it doesn’t charge Netflix for use of its space or power, thus attracting
companies to partake in colocation.
So, yes, we already knew about the blazing speeds at a price far below
the competition’s, but Fiber isn’t only about speed, it’s about superb
quality — and torturing everyone who can’t access it.
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