Moto E : Top Ten reasons to buy....

Priced at Rs 6,999 only, its hard to ignore the all new Moto E as Motorola says that its "priced for all". The company made a big comeback in the mobile phone market with its mid-range wonder Moto G which is still a great buy at its price. Even its higher-end Moto X has been doing great as compared to smartphones from other manufacturers. With the new Moto E, Motorola breaks even more barriers and gives you some exceptional features at a very affordable price. Here are the 10 reasons why we think that you should buy the Moto E.

1. KitKat to boot
It is quite rare to hear that a cheaply priced smartphone runs on the latest version of Android. Companies other than Motorola keep launching new smartphones that cost a lot more than the Moto E but are still unable to launch them with the latest taste of Android OS. Motorola defies that concept and gives you Moto E with the latest version of Android right out of the box. The smartphone features Android 4.4.2 KitKat.

 

2. Android updates

Motorola promises that all of its phones will be among the first ones (apart from Nexus devices) to recieve the latest Android updates. It says that Moto E "will receive at least one software update to bring it up to date with the current KitKat 4.4.3 operating system." Looking at the development of Android by Google, Moto E is likely to recieve even more updates in future as Android becomes even more optimized for low-end phones. Working closely with Google gives Motorola even more advantage in the race to latest Android updates. So far, Motorola has delivered in this matter on all of its Android devices.

3. Specifications

An Android smartphone that costs only Rs 6,999 featuring such specifications is quite exceptional. Even the Indian manufacturers, who are known to launch low-cost devices with good hardware, will find it difficult to tackle Motorola on this front. Also, the way these specs handle KitKat is superb. There is no lag and navigation feels smooth except a few hiccups while browsing heavy sites or gaming. 1GB of RAM gives enough space to run multiple apps at the same time.

4. Build quality and design

Moto E feels just as premium as the Moto G. It has a similar design with a curved back and the glossy front panel. The phone feels solid in hand as it weighs almost the same as its bigger brother. As we have always stressed, the phones with these screen dimensions sizes are the ideal size for a durable smartphone. The phone neither feels too large nor does it feel too small. It's perfect for one-hand operation and is made of excellent polycarbonate plastic that feels smooth and premium unlike other low-cost phones.

5. Battery life

One of the strongest features of Moto E is its battery. The smartphone packs a 1980mAh battery which is excellent for such a low-cost phone. This battery packs enough juice to last a full day of single charge. It is marginally smaller than the one on Moto G which packs a 2070mAh battery but considering the lower-end hardware, the battery on Moto E is more than good enough to keep you connected to your networks throughout the day. Motorola rightly claims that Moto E has the "power to last".

6. Gorilla glass 3 protection and Nano Coating

Motorola surprised everyone at the launch event when it announced that the Moto E features high-end screen protection. Such protection has only been found on premium devices that cost way much more. Moto E comes with the best screen protection which truly makes it "built to last". With such a high-class protection of Gorilla Glass 3 for your screen, you don't need to worry about everyday scratches. Also, Moto E doesn't just have Gorilla Glass 3 protection to help you worry less about your phone. It also features Nano Coating which makes it water resistant to occasional splashes. So even if your Moto E got wet or fell in water, it still has much better chances of surviving as compared to any other phone in its category. Water-proofing features were a thing of premium high-cost smartphones only. Motorola shows that its possible on low-cost devices as well. We will put the feature to a test in our detailed review soon.

7. Screen quality

At 4.3 inches, the screen on the Moto E is the best in its class. Currently, no other phone in its category beats the quality of the display on this phone. The display is bright and at a resolution of 960x540 pixels, it is sharp enough as well. It features a respectable 256ppi (pixles per inch) which makes reading text easy and, photos and videos look great. Even while zooming in on text in websites, the text looks sharp and easy to read. For this price, it is clearly the best screen on a smartphone in its class. It also features smudge-proof coating on the front which keeps it clean of the usual residue left by touches and dust.

 

8. Accessories and support

Just like the Moto G, Moto E comes with a wide range of cases and covers known as Motorola Shells which are sold separately. Users will get a wide variety of colors to choose from. Motorola gives 9 colors for Shells and 5 different colors for its Grip shells, which are designed to provide protection from physical damage. The Shells give your phone a different personality with each different cover. You can buy your desired color shell on Flipkart which is also the lone seller of the Motorola devices in India.

9. Compact and comfortable

Featuring dimensions of 124.8x64.8x12.3 (mm), Moto E is compact and durable. It easily fits into the pockets and is easy to carry around. It weighs 142 grams, which is quite ideal. Just like the Moto G, its ergonomics are designed to fit well in hand. It might be quite thick in the middle but its very slim towards the edges (6.2mm). This gives it a sleek look and makes it extremely comfortable to use. Even the curve on the back makes it easier to hold especially while moving or walking around.

 

10. It's a Moto

Motorola is undoubtedly a trusted mobile phone brand. It has already sold millions of smartphones in India, Brazil and many countries of Europe. Not only does it provide excellent products, it also gives an excellent after-sale support. After-sales support has been a huge problem for Indian manufacturers who are able to provide good devices at reasonable rates. With Moto E, you don't have to worry about such problems. Also with a Motorola device, you can always rely on the company with the best possible Android experience and support.

Moto E is a marvellous smartphone which is tailor-made for users who want excellent value at a very affordable price. It might be missing features like flash and a front camera but looking at its price, it is the currently the best phone that Rs 6,999 can buy right now.